Web Marketing a take away lesson for you
My friend, Bernard Lachance, teaches you a great web marketing lesson.
As you remember, he invited Oprah to come see him sing at the Chicago Theater on June 5th, 2009 with a youtube video marketing strategy.As usual I invite you to please share this article and video with your friends. Click on the ShareThis link...
He did NOT succeed. BUT Oprah invited him with the help of her friend, Gayle, on her show to tell his story and to sing The Impossible Dream.
Well he's at it again.
Imagine he was on stage giving his show when he taped an invitation to Celine Dion to sing with her (social proof they call it in the web marketing biz). Note that he's stacking up his success. He is only one of two French speaking Québecois to have appeared on The Oprah Show (exclusivity).
Will she reply and accept his invitation?
Time will tell. But I'm betting on him.
He followed up on his success and made his new video linking his previous video success. Connect the dots. Oprah invited me. Celine you can invite me. And soon he will be in the inner circle. It's viral web marketing at its best.
He also has all of the Quebec media, TV, radio and newspaper, covering and watching his story unfold.
And would you believe very inexpensive!
Smart. Smart. Smart.
During his new video, he tells a wonderful story how he met Celine the first time. Another gutsy move by Bernard.
This guy has a wonderful, no fantastic voice, and he is a great singer and... marketer.
Watch the video and see what happens next.
So to help him out with his web marketing, I wrote this email to Celine.
She does not know me.
----- Original Message -----
Dear Celine can you please help a friend of mine?
His name is Bernard Lachance and he appeared recently on the Oprah show.
He is only one of two French speaking Québecois to have appeared on The Oprah Show.
Now he would love to sing with you and he has made a video from the floor of The Chicago Theater in front of 2,600 spectators who attended his show to invite you to sing with him.
I invite you to watch the youtube video at...
You can go to his web site at...
or you can email him at firstname.lastname@example.org
He also has a channel on youtube at...
Tell him Pierre sent you.
- Pierre Provost
Just Imagine Your Success And Do It Now,