How To Make Millions With An Infomercial
If you've ever seen an infomercial on TV, then you want to learn how to do it... these ones will simply amaze you (couldn't help myself) !
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BUT it's true he does such a great job that millions enjoy watching his sales pitch and more than 4 million people have bought his products.
Just multiply $20 times 4 million and you get $80 million dollars gross profit.
Let's give 40% net profit for a measly amount of $32 mil.
These infomercials lasts for only 2 and 3 minutes.
I feel your envy. You've read "Think and Grow Rich." You've scoured the world for years to try to find a product that will make you a millionaire. You ask... Why haven't I found that best selling product that will make me a millionaire, a multi-millionaire?
What's wrong with this picture?
For years, people just like you have tried to find the perfect product to sell.
Well I'm going to give you the secret.
First you have to watch these 2 videos from a master.
Who is this guy?
His real name is Vince Shlomi born April 25, 1964 in Israel. He's also known as Vince Offer.
He is a writer, director, and comedian best known as the owner and pitchman of two sold-on-TV products: ShamWow! absorbent towels and the Slap Chop food chopper.
In 1999 as a writer, director and actor, Offer released the The Underground Comedy Movie to scathing reviews. The New York Post said it "may be the least amusing comedy ever made," and Lawrence Van Gelder of The New York Times described the movie as "a series of sketches built around subjects like masturbation, defecation, alienation, urination, necrophilia, voyeurism, casual brutality, and mockery of the unfortunate." He added that Offer "makes the common mistake of equating the recognition of comic potential for comedy itself. For the successful, talent bridges the gap, but, here, it is absent." DVDs of the film were marketed via television infomercial.
The film also led to several lawsuits. Offer filed a copyright-infringement suit against Peter and Bobby Farrelly and Twentieth Century Fox, claiming that 14 scenes in There's Something About Mary were taken from his own film. The Farrelly brothers responded, "We've never heard of him, we've never heard of his movie, and it's all a bunch of baloney." The case was dismissed with prejudice on a motion for summary judgment by order of the court in 2000, and Twentieth Century Fox was awarded $66,336.92 in attorneys' fees. In addition, Offer sued Anna Nicole Smith for breach of contract, alleging that Smith had agreed to appear in The Underground Comedy Movie but backed out, claiming it would hurt her career.
The Scientology Of Infomercials
In 2004, Offer, an ex-Scientologist, sued the Church of Scientology with the help of attorney Ford Greene. He alleged that the church had declared him a criminal and had urged its members to commit libel against him. Offer claimed that the church's actions caused him to lose a successful business, as many of his employees were Scientologists who quit upon learning of what the church did.
Offer, who funded The Underground Comedy Movie with his own money, had trouble selling it. Inspired by the success of Girls Gone Wild marketing, he decided to put the trailer on an infomercial, and sold 50,000 copies via direct order.
The success of the The Underground Comedy Movie infomercial suggested to Offer that he should sell something more mainstream. Drawing upon his experience working in flea markets, he decided in 2006 to market a cleaning product that he saw there, an absorbent towel that he called the ShamWow!
The advertisement, filmed in the summer in 2007 with a budget of $20,000, became a popular hit. Slate.com's Seth Stevenson praised Offer for his "impressive and subtle mastery of the pitchman's art" (with lines such as "you know the Germans always make good stuff"), and wondered if Offer's "abrasive manner might also mark a unique, new strategy in the annals of pitchdom." Stevenson compared Offer to earlier, "more upbeat" television pitchmen like Billy Mays and the Home Shopping Network hosts and concluded that Offer's "smooth-talking condescension" was more suited to the present zeitgeist than the "earnest fervor" of spokesmen like Billy Mays and Ron Popeil.
Consumer Reports reported that the infomercial for ShamWow! initially featured Offer claiming that the product held "20 times its weight in liquid". Later, the infomercial was changed to Offer claiming the ShamWow! held "12 times its weight in liquid". It was then changed again to Offer claiming the ShamWow! held "10 times its weight in liquid". Consumer Reports did its own test on the ShamWow! product and found that it does indeed hold 10 times its weight in liquid but no more.
Offer says that he's sold "millions" of the towels. Notwithstanding his infomercial success, Offer says that "this is not my career" and that he considers himself in the film business.
Pitchman Billy Mays had been promoting a similar product called Zorbeez two years prior to Vince Offer's ShamWow! product. In February 2009, Billy Mays publicly challenged Offer to a "pitch off" between their respective absorbent towel products. Popular Mechanics actually did compare the absorbancy of two towel products and declared ShamWow! the clear winner.
In December 2008, Offer, who had previously sold kitchen utensils at swap meets, appeared in another infomercial for the kitchen utensil Slap Chop. Offer's aggressiveness and use of double entendres like "you're gonna love my nuts" have earned him notoriety, and, according to an AdWeek blog, helped make Offer "the man who could beat Billy Mays at his own game."
A Big Boo Boo
Vince "Offer" Shlomi was recently arrested On February 7, 2009 in Miami Beach, Florida on a charge of felony battery after an altercation with a 26-year-old prostitute. Offer, who appears in police reports under his real name Vince Shlomi, contended that he struck the prostitute when she "bit his tongue and would not let go." Prosecutors later declined to file formal charges against either individual.
He's been parodied on youtube, via video remixes and on episode of Jimmy Kimmel Live.
So what's the secret !
Find a product that already sells like mad and... improve it.
People buy things they want.
So go out there and make your millions BUT... remember I get a 10% cut please :-) !
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Just Imagine Your Success And Do It Now,
P.S. I have a chapter on infomercials in my eBook that explains how you can do it online and offline.