A viral brush that's a BIG social media ebusiness story
Can viral marketing on youtube.com create demand for a product?
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He tried to sell his invention on an infomercial. Didn`t work and he was out $40 gees. Oh yes excuse me he sold about 100 orders.
Then he tried to sell his product to the biggies like Walmart and Walgreens.He was flat out rejected and turned away. There was no market.
After he took a giant leap and called manufacturers to sell his patent. Oral-B and Colgate categorically said No Way José.
Well this 75 year old inventor tried 8 years to bring his product to market and Dr. Bob Wagstaff wasn`t about to give up on the idea he had created in his basement.
Beind rooted in schooling, he decided to ask for a market research class at the Marriott School of Management Bringham Young University to come up with marketing online strategies.
The students that studied his product, a tongue cleaner, said...
"92% of the people who would actually like to try Orabrush will not buy Orabrush on the internet. We suggest you drop the idea of marketing Orabrush on the Internet."
One student, Jeffrey Harmon, seeing the nearly empty glass said...
"That means 8% probably will buy Orabrush. That is millions of people, why don't you focus on them?"
He even said to Bob that he could sell Orabrush, the tongue cleaner, online. In exchange for his marketing campaign work, Dr Bob gave Jeffrey his old motorcycle.
While working his full-time job, Jeffrey started to plan his viral social media strategy.An intern at his work, a graduate in Broadcast Journalism acted out many skits on politics and other media social issues for his co-workers.
One day, a coworker said to Jeffrey, "I would pay money to watch Austin rant like this. It is the best part of my day.''
A neuron connection clicked in his brain.
Skit -> youtube -> viral social media -> sell Orabrush to millions.
Right then he asked Austin Graig: "How much would I have to pay you to be in a video for me where you rant about bad breath?"
Austin replied. "A hundred bucks."
A friend writer of Jeffrey, Joel Ackerman cracked up a hillarious youtube video script.
Now together with Dr Bob and Devin Graham, a film producer, they shot the first Orabrush video in a pool club.
Update to now, after many dozen videos and 60 million plus views, they sold more than 200,000 Orabrush at this time with sales of more than $1.5 smackaroos.
Plus and I mean plus they get calls from worldwide distributors and retailers.
Watch the video below to discover the amazing viral power of youtube...
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Just Imagine Your Success And Do It Now, P.S. Click here on this personal viral link.