Online viral marketing at its best and I mean BEST
Wikipedia Definition:
"Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages."
Wow that was long!
But I believe it's right on.
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Here's an online marketing idea that uses online video marketing to promote a message of peace and love.
BUT (that word again)...
it also sells an ingenious photography product.
In this story, a 100 member choir decided to promote themselves, spread a message of goodwill, boost mall traffic, and sutbly promote a product.
They made a viral video of the song, Alleluia, at at local shopping mall.
At exactly 12 AM, a solo singer sang the intro on her cell phone. Then people (members of the choir) started standing up and singing along from different tables in the food court.
The choir contacted the mall's general manager and he agreed to the viral marketing idea.
They rehearsed at 6:30 AM that morning in the food court.
Now in the youtube description box there's a link to http://www.alphabetphotography.com who sells unique phrases with letters within pictures to create a word. Try it it's very smart. Plus they sell the frames at approximately $139 a pop.
A win-win-win marketing idea for the mall (increase traffic), the choir (a message of peace) and the mastermind company alphabetphotography.com which sells frames.
Now can you come up with your own viral marketing campaign?
Watch the video below that right now has 14 million plus views. How would you like to have that many views for your videos?
I invite you to please share this article and video with your friends. Click on the ShareThis link...
Merry Christmas BUT remember to...
Just Imagine Your Success And DO It Now,
