Does subliminal advertising really work?You've heard of subliminal advertising. Derren Brown is a savvy hypnotist who delights in creating some shock television shows. As you know I don't agree with many of his strategies and publicity stunts. BUT in this subliminal experiment he primes two advertising creatives in an unusual experiment. Of course the subliminal video is a great promotional tool for his persona or brand image. Check out the pinch and the wardrobe. It's all part of the brand game. Watch the video of this subliminal quasi-experiment and make up your own mind. The video lasts 6 minutes and 39 seconds.
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